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Modern Houses: Vis a Vis the Ranch

by Scott Golla last modified Jan 04, 2012 12:42 AM
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This blog/discussion is a celebration of the mid-20th Century modern home pertaining to its relevance as a symbol of, and indigenous to, our culture (the ranch-style home being the main focus).



By 1969, the modern home was a symbol of American prosperity and our positive outlook toward the future. In recent years, however, builders and designers have embraced a contemporary home design that takes us back to more simpler times. Though technology continues to thrust forward, it is apperant to me by our current design trends that we are clammoring back to our pre-modern roots in strophic fashion, perhaps, in an attempt to embrace simplicity, peace, calm, and family versus gagetry, space technology, and other innovation. My fear is that while we run back to designs that were popular in pre-modern, pre-world war times, that this symbolizes our recoiling- in other words, no longer desiring to embrace the future. In this time, people everywhere have, with zeal, begun shedding our post-war modern roots, thus, the ubiquitous RANCH-style house, as a symbol of prosperity, has become something of a relic. Along with our new-found distain for the modern and modern ranch-style home, I think we've lost our desire to move forward in regard to home design. I should note however, that a good many people see mid-century modern homes as lacking in warmth and character, thus they opt for a home design more conducive to plush and cozy. Can't the mid-century modern home design be infused with "plush and cozy?" Conversely, our commercial buildings have made HUGE strides in design innovation, but our homes, it seems, have reverted backward in spacial design. My hope, is that there will be a revival of the once beloved modern ranch; that we will discover that moving forward is a good thing.




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