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Loreal taps the Modern House
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This Loreal tv ad for hair color or shampoo - I have to admit I was not paying attention to the product as my mind was busy making an id on the house! Once again it is Case Study House #22 in LA. The house again lends a progressive setting to the presentation of a product.
I found this screen shot on the internet but it does not show the house very well. If anybody can capture this ad or finds it on the internet let me know and I will update the image with something that shows the house better.
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I think it was
You know thats why I was looking at it so hard and long because I was not sure what I was seeing. At first I thought it was just some set made to look like a modern glass house. But then I noticed the city lights beyond the windows, and then I was able to orient myself and realized that she was sitting on the poolside patio just outside the living room windows. They may have mocked it up and I've mistaken it, but I don't think so.
think it was faux-cs#22
saw that one also - is it really cs#22...it looked kind of flat | tweaked. I was trying to figure out if it was a set design or another house done in homage. guess I'll have to keep my eyes peeled for another look.