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BMW looks forward to a modern future
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BMW uses the Modern House to put its product in a forward context.
The German auto maker commissioned a series of conceptual design studies of future houses in a variety of contexts including urban, desert, even underwater. The designers produced a series of spectacular renderings all featuring BMW's current models in the foreground.
Its easy to see what is going on here. The message is BMWs product is so ahead of the times that this is the context where it really fits in - high tech, fluid, functional. Come to think of it I can't really see one of these cars in front of a colonial McMansion. One of those oxymorons, like a digital grandfather clock...
Thanks to nextmodernfacilities for that item.
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Vardera, G. L. (2005, February 12). BMW looks forward to a modern future. Retrieved November 20, 2008, from LiveModern: Your Best Modern Home Web site: http://livemodern.com/Members/lavardera/modhousemediawatch/bmwconcepts.
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