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Prefab as Productized Architecture

by Marshall Mayer last modified Jan 04, 2012 12:05 AM expired
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Residential architects have an opportunity to develop an evolved business model that moves beyond a traditional service-based practice and delivers Productized Architecture to the housing market. Prefabrication as a design and production ideology can be the basis for this product-based approach. A key challenge for those pursuing a productized business is how to balance goals of efficient process scalability with a desire to retain the type of client/context/climate design responsiveness that distinguishes good architecture from generic building. The architect’s traditional skill set is a subset of that required to develop Productized Architecture and success requires a willingness to act entrepreneurially, acquire new skills and to partner with others whose competencies and resources complement those of the architect. In this presentation Michael Sylvester will examine precedents in prefab-enabled Productized Architecture and will explore some of the business issues faced by architects pursuing this model. The focus will be on single family dwellings and the choices and challenges practitioners face in taking successful products to market. Michael Sylvester is the publisher-editor of fabprefab, a web site dedicated to following developments in the market for modernist prefab dwellings ( Michael works as a business consultant and holds an Architectural Science degree from the University of Sydney (Australia) and an M.B.A. from the University of Chicago. $10 members, $20 nonmembers; please RSVP to the email below.



  • Presentation
When Apr 21, 2005
from 06:30 PM to 08:30 PM
Where San Francisco, CA
Contact Name
Contact Phone 415.362.7397
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